Optometrist. Educator. Trusted Voice.

Delivering expert eyecare with heart—and making eye health relevant, accessible, and real.

Blending decades of clinical experience with patient-first care, Dr. Jen Wademan is the owner of Bidwell Optometry in Folsom, California. She combines medical excellence with a uniquely human approach to care. Her practice is known for modern diagnostics, warm service, and an educational mindset that empowers patients of all ages.

Outside the exam room, she’s a trusted voice in the eyecare industry—an advisor, writer, and speaker who helps shape how the profession communicates with the public. Through national publications, podcast appearances, and social platforms, Dr. Wademan is helping bridge the gap between science and everyday life.

Dr. Jen Wademan is a trusted source for clinical expertise across eyecare media, key industry publications, and brand initiatives:

  • She serves on multiple editorial and advisory boards within the eyecare profession, reviewing articles and ensuring clinical rigor.

  • Regularly writes and reviews for leading publications on medical technology, contact lens innovations, dry eye, and pediatric eyecare .

  • Frequently invited for live TV and radio interviews—from back‑to‑school eye health segments to sports injury prevention—with VSP Vision Care and other major platforms .

  • Consulted by brands like Zeiss, CooperVision, VSP, and others for product insights, educational campaigns, and clinician perspectives used in marketing or technical training. Her voice has been featured in Newsweek, HuffPost, Real Simple, Refinery29, and MSN—bringing trusted eye care content to the mainstream.


“Clinical insights only matter when they’re understood. I contribute and review industry content to bridge the gap between expert knowledge and everyday eye health.”
— Dr. Jen Wademan